The Fishin Hole Fly Shop

On the famous Rogue River

21873 Hwy 62 Shady Cove, Oregon 97539

ABOUT US

Family owned and operated since 1993, and we didn't get this far by taking shortcuts! The Upper Rogue River is what its all about. We fish it, raft it, camp next to it, swim in it and cherish it. Our guides spend a lot of time learning this specific stretch of river, watching where the fish are holding, what insects are hatching, the water levels and conditions.

Our goal is to help you fall in love with the Rogue River the way we have. We can take you on a Guided Fishing trip, suggest the hot Flies and Tackle, set you up for some whitewater Rafting fun, and even make you a great lunch in our gourmet Deli.

And if that isn't enough, there's plenty too look at around every corner in our Gift & Yarn shop!

We've got it all right here at our one stop shop.

We love it here on the Upper Rogue and we hope you will too!

Guided Trips and Tackle

We have been fishing and guiding the majestic upper Rogue River for over 20 years.

We can almost think like fish.

From instructional to expert fly fishing as well as conventional, we've got the guide for you. We have a well stocked fly & tackle shop complete with waders & boots, rods & reels as well as clothing for all seasons. When it comes to booking a trip with one of our professional guides,

we provide everything needed for a heart pumping adventure on the hunt for Rogue River

Chinook Salmon, Steelhead, Cutthroat and Rainbow Trout!

Guided Fishing Trip Info

We carry brands like St. Croix, Lamiglass, Beulah, Shimano, Ross, Abu Garcia, Gamakatsu, Loon, Umpqua, and many others. We also sell cured roe, sardines, and nightcrawlers. Do you need a new setup for your trip ? Give us a call or order from our online store and have it set up and waiting for you on the day of your trip.

Online Store

Rafting and Guided Scenic Trips

Raft rentals include, dry bag, ice chest, water guns, life vests, paddles and the shuttle to and from the river.

We also offer a 10% discount for groups of 20 or more!

Raft Rental Info

Guided scenic trips are a wonderful way of experiencing the beauty of the river with a professional guide doing the work.

Sit back, relax and enjoy the ride!

Complete with hors d' ouevres & drinks.

Guided Scenic Trip Info

Picnic Basket Deli

The Picnic Basket Deli serves up awesome gourmet quality sandwhiches, homemade soups and salads. We also have Mellelo coffee and espresso drinks to go with really good breakfast sandwiches. We carry a variety of local wine, cheese, sweets, honey, and jams. Put together your own picnic basket, or stop in and grab a bite on the way to your next upper Rogue adventure!

Ask about our Catering Trays

Blue Heron Gift Shop

The gift shop is where you can find a unique momento from your trip, or maybe something made by a local craftsman. Fran's Fiber Creations are made from Fran's flock of Gotland sheep. We also carry lots of yarn and wool crafting supplies.